Bright Idea™

Enjoy the art and science of every sip with Bright Idea^™ by Alberto Azeredo, a light roast coffee with balanced notes of citrus and walnuts. As one of the signature flavors from our Keurig Coffee Collective^™, Bright Idea^™ is part of a collaboration of trailblazers who have brought their unique flavor and perspective to every cup. For Coffee Chemist Alberto Azeredo, understanding the craft and chemistry behind every bean became an obsession, going so far as to earn a Ph.D. After crafting over a hundred coffees for Keurig^®, his dream to craft a signature blend came true with Bright Idea^™, an artfully ground light roast featuring the vibrant character of South American coffees, including his home country of Brazil. Keurig Coffee Collective^™ also introduces the Refined Grind^™ Technique, a new technique that grinds premium beans to a high density, allowing us to pack 30% more coffee grounds into each K-Cup^® pod* — so you can enjoy this distinctively delicious coffee in every cup. 

*Base

Product Highlights

ORTHODOX UNION KOSHER

LIGHT ROAST

CAFFEINATED